Startups usually tend to lean towards mobile app development. Since they are just starting with their business, startups need to gather as much audience attention as they can. Awareness is the biggest factor they have to work on. Mobile apps are the right solution for them. But sometimes they don’t have the budget for the mobile app development and here is where PWAs come into the picture.
Progressive Web Apps or PWAs have proved to be one of the best digital solutions for any business. For any startup, the main goal is to build a business and get more clients. To do so, PWAs are a great option. They are fast, reliable and responsive which is what most startups are looking for in a digital solution.
Let’s get into the depth of the concept.
What are Progressive Web Apps (PWA)?
Progressive Web Apps are web applications that behave just like web pages while providing functions like working offline, push notifications and device hardware access that any native apps get. They have large user reach and is talked about the most in the tech world.
Many big brands go for PWAs and here are some examples:
- 2048 game
- Twitter Lite
There are other reasons to go for PWAs apart from what we are going to state in the next segment. PWAs have features that make them so likeable by the developers. Check out the features of the PWAs:
- Online and offline connection
- Safe and security
- Feel and look like apps
- Can be linked
- Low friction
- Helps to re-engage the users
These were some benefits from a developers’ perspective. Now we will see some solid reasons why any startup or small business should go for progressive web apps.
So why should you go for PWAs for your startup?
Your startup probably wants to acquire a good audience as well as clients. PWAs will give you many reasons to choose it, have a look:
Supports multiple platforms
With PWAs you don’t have to worry about development platforms or choosing any one of the platforms. So, basically, you save yourself from going through the whole Android or iOS app development process or dealing with cross-platform development. PWAs support multiple platforms and can be used on different devices of varying size.
PWAs let you acquire traffic despite what device a user is on. The progressive apps are highly responsive and compatible with all devices which increases its reachability. This will bring more exposure to your startup, helping you grow your business. With native apps, the reachability is not a very strong factor since the app is either for one platform only or cross-platform. But even if it is for multiple platforms, it may not be compatible with various devices and screen sizes.
Since progressive apps work both online and offline it has more engagement. Any user going for progressive web will have the freedom to work on it with or without an internet connection which is really convenient in some cases. Better engagement is one of the biggest benefits of PWAs.
More personalized experience
Imagine having one big screen and the freedom to do anything to please to your customers. That’s what PWAs are. For any startup, its good to have a personalised approach towards the business decisions. Users are the most important component of any business and any business that is not customer-centric will not see success any time soon.
Golden option for e-commerce startups
If you are an e-commerce startup then PWAs is a golden choice. All the features that we saw earlier in this blog post can be used by an e-commerce startup for their benefit. The offline mode, push notifications, quicker loading pages, etc. are some features that can really increase the conversion rate of e-commerce websites.
Less space, more work
Native apps have great user interface but we cannot ignore the fact that they take up a lot of space and have high app development cost. PWAs on the other hand, not only take less development time but also take up less space. PWAs eliminate the problem of device storage that most users face.